We love shortcuts. We love hacks. We love anything that saves us time, effort, mundaneness, yet results in maximum returns.
Maybe you’ve heard of, and maybe even read or adopted, Tim Ferris’ 4-Hour Work Week or his latest 4-Hour Chef. Or Fred Gratzon’s Lazy Way to Success. And now there’s Brian Moran’s 12 Week Year. Apparently these folks know shortcuts the rest of use don’t and cleverly avoid the 10,000-hour rule Malcolm Gladwell wrote about in Outliers. But according to Seth Godin, sometimes it’s better to do the hard work (my spin here), and I have to agree with Seth.
While there’s certainly a place for shortcuts and hacks, success usually comes from two sources: luck or preparation and hard work. Probability of luck being a positive factor is so minuscule that rolling up the sleeves and doing the daily work seems like the surer thing.
As a culture we’re both enamored and mislead by those who seemingly find success easily. Truth is, appearances don’t reveal the work behind the success. We’re not there when those hours are put in, or the countless rejections and failures happen before success finally yields.
Not saying those books don’t have value or won’t help push you closer. Just saying if it were that simple we’d all be cajillionaires by now by writing our own “Seven Quick Hops to Lily Pad Riches” by I.M. Frog. Hmmm…where’s my idea list?